Do you have what it takes to be a leader?
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If you know your strengths and weaknesses, and don’t mind admitting when you are wrong, it’s likely you have the makings of a great leader.

It’s common knowledge that good leaders are made, not born. To stand out as a good leader takes time and commitment, and creating habits that increase success, which explains why best-selling author Steven R Covey’s book: 7 Habits of Highly Effective People has just notched up sales of 40 million copies.

According to a 2019 study of more than 30,000 business leaders, the key traits that leaders felt were necessary for success include integrity, perseverance, good communication skills, expertise, and an ability to inspire others and develop leaders.

At Prudential, we have an ambitious goal over the next three years of recruiting 20,000 people across nine markets with the leadership aspirations to become leaders in the industry through PRUVenture. If you have what it takes, this Prudential programme offers you the opportunity to inspire and make an impact.

These are challenging times, but for over 170 years we have weathered every storm, and emerged stronger. Amidst current challenges we’ve found a renewed sense of purpose: to help people get the most out of life.

Effective communication skills and deep expertise

Leadership is not just about making yourself heard, it’s about making yourself understood which is why an ability to communicate effectively is arguably one of the most essential leadership skills.

PRUVenture is looking to attract successful managers and sales people from outside the insurance industry who have a real aptitude for effective communication. Communication skills are key in establishing trust with our customers.

It’s not just what you say, it’s how you say it. Good communication is key when interacting and communicating with our customers, where we are often called upon to act as a life coach, caring for their needs, sometimes across generations. Effective storytelling is important in order to engage our customers, underpinning the importance of an aptitude for customer centric behaviour and the ability to connect on a personal level.

This ability to make a personal connection is particularly important in Asia today. Many people are reluctant to buy insurance because they don’t understand it. This presents a huge opportunity for success for effective communicators who can connect with customers and help them to understand their needs. This potential is enormous. The region is significantly under-insured, with a current estimated health protection gap of US$1.8 trillion. PRUVenture can support you to help your customers to bridge that gap, and ensure they are covered for the unexpected.

We will provide you with the knowledge to develop your insurance expertise so that you can meet both customer needs and build a successful career. If you have a proven track record in management or sales, PRUVenture offers an exciting opportunity to build on your existing sales and communication skills in a thriving business.

Integrity and perseverance

Great leaders don’t just talk the talk. They are also driven by integrity and honesty, leading by example. This is crucial in building trust, not just with customers but also with co-workers.

Building trust takes time, which requires another quality of great leadership: perseverance. In the face of challenges, these are people that stay true to their promises and keep on track.

These traits are crucial to excel in PRUVenture, a programme designed for those who are fully committed to advancing their career and looking for a fast-track to success.

The innovative and intensive 12-month success assurance programme requires 100 per cent attendance. Each day begins with two hours of training and development and ends with an hour-long coaching and review meeting, all while working towards monthly activity, production and productivity goals. If you are driven and hold yourself to high standards, you have great potential to thrive.

Inspiring others and developing leaders

A successful leader is not just after personal success, they inspire and develop fellow leaders. As Harvard Business School Professor Frances Frei has said, “Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence.”

PRUVenture’s unique offering promises to develop your leadership capabilities so that you can grow yourself, and others. A tried and tested success model, the programme has consistently supported Prudential’s agents in becoming members of the Million Dollar Round Table (MDRT), a global and independent association that recognises leading professionals within the life insurance and financial services industry.

Through the programme you will have the unique opportunity to build your leadership skills by learning from business leaders. In turn, as a spokesperson for PRUVenture, you will also be able to share with fellow future leaders how they too can impact change in the lives of others, and take their own seat at the MDRT.

If you have the right qualities and are looking for a fast-track to unleash your leadership potential, join PRUVenture today.

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